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What keeps Uwe Stueckmann up at night?
Parkland's new head marketer knows programming the company's loyalty app in a customer-friendly way is a tricky task.Read More
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Meet all four of strategy’s Marketers of the Year
These leaders at KFC, PepsiCo, Bell and Desjardins are recognized for embodying adaptability and innovation in unstable times.Read More
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Silk brings back the milk moustache, only now it’s plant-based
The nostalgic OOH, TV and experiential campaign is meant to help Canadians get more plants in their diet.Read More
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Dry January campaigns combat loneliness epidemic
Heineken, Collective Arts and Wilda want to keep the ritual of going out via a sober streetcar, a sober speakeasy and bar lobbying efforts.Read More
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Coors Light Chill Train on track to reach the Super Bowl
The train is journeying through Canadian cities on its way to Las Vegas for the big game.Read More
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Expect the unexpected from Volvo as it eyes ‘youthful’ market
From C-Suite: The brand is branching out with a new marketing strategy.Read More
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What keeps Emma Eriksson up at night?
The marketing leader at Kellanova is focused on leveraging the full potential of data analytics and AI.Read More
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Industry up in arms over upcoming alcohol tax hike
Alcohol and hospitality associations say the increase will hit brands and consumers at a time when they're struggling most.Read More
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What keeps Katherine Bond-Debicki up at night?
The KFC Canada CMO is focused on balancing heritage with the need to modernize during economic uncertainty.Read More
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In marketing, what you say is just as important as when you say it
New Schulich School of Business research reveals the type of language to use in sales.Read More
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What keeps Labatt’s Andrew Oosterhuis up at night?
From C-Suite: The VP of marketing is looking to partner with a QSR to reach the sober-curious.Read More
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Meridian puts its philosophy into action
The brand's purpose-driven growth strategy, called Meridian for Good, is about helping build financial confidence.Read More
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Strategy releases the 2024 Creative Report Card
In case you missed it, see how the country's top agencies, brands, creatives and strategists ranked this year.Read More
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What keeps Susan Irving up at night?
From C-Suite: how the Kruger Products CMO is thinking about marketing in a world filled with threats from AI, to a recession, to politics.Read More
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What keeps Matt Houghton up at night?
The marketing leader is on a mission to broaden the perception people, and businesses, have of the Interac brand.Read More
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Have we reached peak purpose?
Some experts believe the proliferation of marketers linking their brand to a cause is igniting consumer fatigue.Read More
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What’s keeping Vivianne Gauci up at night?
The HomeEquity Bank CMO says merging customer experience with marketing is one of the bigger challenges she's facing.Read More
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Bombardier rebrands for the 0.1%
The refresh comes as the company continues to shed its image as the maker of Ski-doos and trains.Read More
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Paul Lavoie and Marlene Hore to be inducted into 2024 Hall of Marketing Gold
Here's why the Marketing Awards is recognizing the two creative giants on June 4. Read More
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Can brand leaders and policymakers come together?
The WFA finds an appetite from both marketing and policy functions for greater collaboration.Read More
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