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Andrew Jeffrey joins StrategyDaily as editor
The new head of the publication's online news product replaces Josh Kolm, who left his editorial post last month.Read More
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Brands to watch: Porta, Birch Bark, Sobrii and Ciele
Strategy reveals its top picks of up-and-coming brands in Canada.Read More
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Maple Leaf Foods continues to tackle climate change
The strategy of encouraging consumers to make "little changes" to their daily energy intake is admirable. But does it work?Read More
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What keeps Laura Curtis Ferrera up at night?
From C-Suite: Scotiabank's global CMO on how much people are worrying about their finances.Read More
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Paul Burns named CEO of SkipTheDishes
The well-known executive has held leadership positions at X, Huge and Shaw.Read More
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Will Reebok’s return to basketball be a slam dunk?
From C-Suite: To be seen as a leader in sports, the brand is bringing Shaquille O'Neal and Allen Iverson to the court.Read More
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What keeps Rubina Singh up at night?
The Wealthsimple CMO is challenged with guiding Canadian consumers through current market turbulence.Read More
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2023 Agency Holiday Cards: Part One
A roundup of holiday messages from Fuse, Klick, Pound & Grain and Elemental.Read More
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Strategy’s 2023 gift guide for creatives
Still scrambling for ideas? Worry no more, our team's got you covered. Read More
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Strategy’s 2023 Nice List
Strategy's staff rounds up some of its favourite marketing work from the past year.Read More
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What keeps Mary DePaoli up at night?
From C-Suite: the RBC CMO is concerned about maintaining significance amid economic turmoil and a changing workforce.Read More
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What consumer trends are in store for 2024?
A new Mintel report reveals that people will reassess what's important to them, prioritize relationships and look for more humanity.Read More
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Seismic changes and new opportunities: predictions for 2024
Marketers from Sephora, P&G, GE and OLG offer insight into where the industry is headed in 2024.Read More
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Happy holidays from strategy
Our newsletter is taking a break for the holidays, and will return in 2024.Read More
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AI, personalization and affordability: New Year’s resolutions for 2024
IKEA, Air Canada, Pizza Pizza, Sporting Life and Mondelez marketers look ahead to the new year.Read More
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Shortlist revealed for 2024 AToMiC Awards
Nominees have been selected for this year's celebration of status quo-challenging advertising.Read More
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MOY 23: Katherine Bond-Debicki breathes new life into KFC brand
The marketer is helping the QSR make a comeback in Canada.Read More
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MOY 23: Devorah Lithwick makes Bell better. Obviously.
BCE's chief brand officer is driving growth through a vision that supersedes the day-to-day.Read More
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Industry experts dissect Walmart’s RomCommerce
Was the retailing giant's first-of-its-kind wholly shoppable show a good or bad idea?Read More
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MOY 23: Valerie Sapin engineers Desjardins to last
A year into her tenure, the marketer is already making massive strides outside of Quebec to reach national growth. Read More
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