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FlipGive amps up sports and community sponsorship
The new sports marketing: properties, platforms & partners /// supplement series. As the space evolves beyond traditional sponsorship to new kinds of programs, this is the first in a series of...
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Brands get red-carpet ready
How sponsors from McDonald's to RBC to the Dairy Farmers are making their presence known at TIFF.Read More
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Top Media Players: Extreme Reach
The Extreme Reach video convergence platform enables advertisers to activate, measure and optimize digital video and TV advertising together, and provides the transparency that ensures no ad placements...
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Top Media Players: Rogers
Rogers’ custom content programs use the company’s professional expertise to take brands beyond platforms to very specific audiences, to drive conversations and deliver results for advertisers.Read More
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Top Media Players
Advertisers have known the importance of consistent branding and messaging for years but with the multitude of platforms available today, finding the right partners to put their cross-platform...
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‘Tis the season for agency holiday cards (part three)
From Edelman to Bensimon to KBS, here is the third and final round-up of agency holiday goodies.Read More
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Out of Home: Astral deepens its consumer connection
The mediaco is rapidly expanding its physical footprint and tech capabilities across Canada, providing marketers with unique reach opportunities. Read More
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Out of Home: Billy Bishop’s digital OOH ecosystem takes flight
There are huge opportunities for advertisers looking to dig into the newly built tunnel that connects Toronto with Billy Bishop airport.Read More
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Out of Home: Right Message, Right Time
As tech innovation ramps up engagement, here’s who’s radically changing the OOH game in Canada.Read More
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Corus Entertainment to acquire Shaw Media
The deal is worth $2.65 billion and will see Shaw Media exec Barbara Williams move to the Corus team. Read More
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Sandy Branch: a Starcom MediaVest bellwether
The office manager's colleagues reflect on her ability to run a smooth ship.Read More
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CASSIES Bronze: Loto-Québec gets in the game
Mise-o-jeu's campaign focused on the excitement of preparing a bet and the knowledge that goes into it.Read More
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CASSIES Bronze: Mitsubishi backs up its promise
The car brand re-introduced itself to consumers and enjoyed months of record sales.Read More
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CASSIES Bronze: Fix Auto’s first word
The auto shop played on the f-bomb to make its brand top of mind after a collision.Read More
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CASSIES Bronze: SickKids puts the spotlight on patients
The hospital's campaign had a big impact during the crucial holiday season.Read More
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CASSIES Bronze: Newfoundland and Labrador finds itself
The province targeted sophisticated travellers in search of the authentic and the unexpected.Read More
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CASSIES Bronze: Jackson-Triggs has a wine for that
The brand focused on small, everyday moments that could be made more special with a glass of wine.Read More
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The 2016 CASSIES
This year's awards reflect the strong Canadian showing at international awards as well as the campaigns' results.Read More
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Creative Report Card: Methodology
A breakdown of report card scoring and the awards that count.Read More
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